YouTubes LonelyGirl15 is marketing fake

This week the web world's favourite topic of discussion is LonelyGirl15, and her phenomenal rise to popularity on YouTube. So phenomenal in fact, that she had over 23,000 subscribers - the second most popular YouTube feed of all time. As her pseudonym suggests, the video blogs (29 in total) talk about her life as a teenager, her parents, boyfriends etc. However, this week she has been outed as a fake, invented by a Hollywood talent scout agency Creative Artists Agency. Today, Silicon Valley Watcher claims to have uncovered her real identity too.

The agency has now come clean and left a message to all LonelyGirl15's fans, "We are amazed by the overwhelmingly positive response to our videos; it has exceeded our wildest expectations. With your help we believe we are witnessing the birth of a new art form."

WebTwitcher is inclined to think that social networking sites are fast becoming a breeding ground for clever corporate marketing and PR stunts. It will be interesting to see how the communities respond to the corporate giants. Hopefully in a manner similar to the Facebook uproar.


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