YouTube & Warner Music strike deal

YouTube and Warner Music Group have made a deal which will allow the video streaming site to show content from the artists that the mega music corp has under its spidery, charcoal black umbrella.

The deal is likely to bring some decent money to YouTube, which despite its humungous cultural reach, only makes a relatively piffling amount of money (don’t ask us to provide actual accounts). It also means that the site will have content from every major music label on the planet. However, Warner said that it would receive the majority of the ad revenue associated with the clips themselves.

‘It sets us up for a sustainable partnership going forward by sharing revenues,’ said Chris Maxcy, head of Music partnerships at YouTube. ‘Where the vast majority of the revenues will be going to Warner Music associated with advertising when consumers watch or listen to the content on YouTube.’

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