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We get what we want

Yesterday Google announced that it would be entering the social networking arena for real with Google Me, which one can only hope won’t be as lame as Buzz, which is used by basically no-one.

However, the megacorp monster’s entrance into the domain of Facebook and Twitter is hardly surprising news – rumours have been about for ages about Google Me – but CEO Eric Schmidt’s cryptic threats to Facebook (and our privacy) interest and concern us. He seems to think that Facebook should give up information on you so it can provide better search results. Which sounds faintly creepy to us; just give us the relevant items pertaining to what we have typed in Google, you don’t need our personal information.

‘We’re trying to take Google’s core products and add a social component. If you think about it, it’s obvious,’ said Schmidt at the Google Zeitgeist conference. ‘With your permission, knowing more about who your friends are, we can provide more tailored recommendations. Search quality can get better,

‘The best thing that would happen is for Facebook to open up its data. Failing that, there are other ways to get that information.’ How? Where? For what purpose? We don’t know, but we should be told, right?

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