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Virgin on the exciting

Well, we heard this was happening last week, and now it's official. Virgin is beating Rupert Murdoch to the punch by launching the world's first iPad-only magazine, Project, this very week.

It'll cost $2.99 per month, which is less than many iPad mags like Wired, and Virgin say they'll be updating content all through the month so you won't get bored.

Sans iPad? Worry not. Virgin say they're planning an iPhone version, and Engadget reckon they spotted a sign of Android support as well.

We don't know much about who'll be writing for Project, except that it's considered a 'style magazine', which could mean anything. But we'll know soon...

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