The Good Book

Hey, did you see The Social Network? Good, wasn't it? An excellent performance from Jesse Eisenberg as Mark Zuckerberg, and the handsome Andrew Garfield as Eduardo Saverin, his roommate. Not forgetting, of course, Joseph Mazello as the sweet-but-dim (neither in real life, apparently), third roommate Dustin Moscowitz. Or, for that matter, Patrick Mapel as the fourth, Chris Hughes.

What? You don't remember that last one? Hardly surprising, really, as Hughes' character had nary a line in the whole film. And yet, of Zuckerberg's three collaborators, Hughes has had the most impressive post-Facebook career, becoming the co-ordinator of Barack Obama's social media efforts and being dubbed by Fast Company magazine 'The Kid Who Made Obama President.' (He's also the best-looking one.)

But what, you ask, is this wunderkind up to now? Well, dear reader, he's just launched a new social network. 'Uh-oh,' we hear you cry, 'surely he's not taking on his former friend in a doomed David-and-Goliath battle against Facebook?' To which we reply, 'no, fortunately, he's not.' For Jumo, as his new site is called, is very much a complement to Facebook - indeed, you can sign up with your Facebook account. But Jumo is specialised around one area - social do-gooding.

You sign up, and you choose charities to be connected to, and you receive information about them. Simples! To be honest, from a quick look we're not convinced the site offers any more benefit than just following charities on Facebook itself. But Hughes is smart, and we wouldn't write it off in a hurry...

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