It's as if David didn't just beat Goliath, but stole his lunch money too. Last week Apple, purveyor of gorgeous, expensive shiny objects to devoted fans, overtook its old rival Microsoft to become the world's most valuable technology company. Its market capitalisation - Wall St-speak for the value of all its shares added together - edged ahead of the Windows maker's for the first time on 26th May, making Apple the second-biggest company in the USA, only edged out by dirt oil peddlers ExxonMobil.
It wasn't always this way. In the early 1990s, after Apple's had booted its former CEO - one Steve Jobs - out of the company, the company was in the doldrums. Then came Jobs' return, the iMac, the iPod, the iPhone and the iPad. Now Jobs can call up Bill Gates and say, 'iWin.'