The Apple of our eyes

Apple. Their computers are so powerful. So easy-to-use. So shiny. So white. So cool. I want one so much. Yet this once-rebellious company is now the world's most valuable technology company; how does it maintain its air of cool when it's bigger than bloomin' Microsoft?

Well, maybe it's the cutting-edge design. Or maybe it's the strong ties to creative communities. On the other hand, maybe it's the fact that Apple spends millions on product placement.

That's right. You ever notice how the computers in films always seem to be Macs? Always thought that was just because directors thought their characters would be Mac people? You're being naive, friend. It's because Apple buys its way in. Global brand consultancy (no, we don't know either) Brandchannel says Apple tops the chart of global brands for product placement last year. Jobs & co. got their products featured in 30% of last year's biggest-selling films.

Don't believe us? Blog The Awl has put together a slideshow of some of the daftest ones. From Carrie Bradshaw to Reece Witherspoon in Legally Blonde, the Mac is the flightly Hollywood gals' PC of choice. Look forward to seeing non-stop iPads this year...

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