Steve Jobs versus the world

Oh dear oh dear. Steve Jobs likes dishing it out, well, he'd better know how to take it. After Jobs slammed his competitors on Monday morning's press phone call, his competitors spent most of the day fighting back.

First up: Google! Jobs called Android, Google's mobile operating system, 'fragmented' because it's available in a lot of different versions as a result of its open-source licensing. Android founder Andy Rubin opened a special Twitter account to hit back in typically nerdy style, posting the code developers use to download their own version of Android. We know, aw, snap, right?

Perhaps realising that Google wasn't exactly taking the fight to Apple, Iain Dodsworth rode in to the search giant's defence. Who?! you ask. Dodsworth is the CEO of TweetDeck, who Jobs said in his call - referring to them as 'TwitterDeck' - had struggled to produce an Android version of their app because of the fragmentation problem. Dodsworth tweeted, essentially, 'B.S.'

Then! It was RIM's turn. The Blackberry maker was the recipient of a double-slam from Jobs, who first said that Apple had overtaken RIM's sales and RIM wouldn't catch up, and then said that seven-inch tablet PCs - like RIM's forthcoming PlayBook - were doomed to failure. Well, needless to say, RIM CEO Jim Balsillie wasn't taking that lying down.

'For those of us who live outside of Apple's distortion field, we know that 7″ tablets will actually be a big portion of the market and we know that Adobe Flash support actually matters to customers who want a real web experience,' he said on RIM's blog. BOOOOOM! And there was more:

'We think many customers are getting tired of being told what to think by Apple. And by the way, RIM has achieved record shipments for five consecutive quarters and recently shared guidance of 13.8 – 14.4 million BlackBerry smartphones for the current quarter. Apple's preference to compare its September-ending quarter with RIM's August-ending quarter doesn't tell the whole story...As usual, whether the subject is antennas, Flash or shipments, there is more to the story and sooner or later, even people inside the distortion field will begin to resent being told half a story.'

Isn't it exciting!? If only Steve Jobs could launch such a tirade every day, it'd be so much easier to come up with stories. Hopefully there'll be more bitching tomorrow - although there's a whopping great Apple 'special event' to distract us...

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