Price of games to go up

We’ve given you some delightful gaming news recently. It’s either downloadable content this or whizzy new game that, or even free games on the web (you’d better still be playing Street Fighter II online like what we are). However, it all seems that the economic downturn and the strength of the Euro is going to have a knock-on effect on the prices of games on British high streets. Booooo.

Eagerly-awaited Call of Duty: Modern Warfare 2 will be snapped up by fans hungry for some super speedy shooty action, only for the chunky prices of £54.99, and other games will be following suit, according to one game publishing guru.

‘Exchange rates between the Euro and the pound are making it very difficult for publishers to show an acceptable operating margin in the UK,’ THQ's EVP of worldwide publishing Ian Curran said in an interview with MCV. ‘You can’t continue to trade as normal when the biggest territory in Europe has seen cost of goods increase by 30 per cent due to the strengthening of the Euro. Publishers somehow need to offset this drastic increase in costs. I’m not surprised to see the (Modern Warfare 2) SRP go up and I feel this will continue across more key titles.

‘Also, development costs for next gen software has increased at a time when the take-up on these machines is slower than expected and therefore the opportunity to sell more units is limited. The increase in cost of goods due to the weak pound has added to this burden, and therefore something has to happen to ensure publishers’ return on their investment.’ Let’s hope that Play.com don’t follow suit, eh?

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