Players of the "virtual fashion" game Miss Bimbo compete to become "the most famous, beautiful, sought after bimbo across the globe" and are invited to "resort to meds or plastic surgery to become the reigning bimbo".
Miss Bimbo was launched a month ago and has approximately 200,000 British users, mainly girls between nine and sixteen years old. The game is free to play but when users run out of virtual currency, the imaginatively named "Bimbo dollars", they can top up their accounts by sending a text message costing £1.50.
The French sister website "Ma Bimbo," was criticized by dietitians and parents when it was launced last year. It has attracted over 1.2 million players in a year.
Parents' groups have expressed their concern over the game fearing that it could lead to eating disorders. Quoted in The Guardian, Bill Hibberd, of Parentkind said that the game could give the wrong message to young girls.
"It is one thing if a child recognizes it as a silly and stupid game. But the danger is that a nine-year-old fails to appreciate the irony and sees the bimbo as a cool role model. Then the game becomes a hazard and a menace," Hibberd said.
However, 23-year-old web designer Nicolas Jacquart, Miss Bimbo's creator, doesn't agree. Jacquart is quoted in the Daily Mail as saying: "The game is structured in such a way that it simply mirrors real life in a tongue-in-cheek way. It is harmless fun."
"It is not a bad influence for young children. They learn to take care of their bimbos. The missions and goals are morally sound and teach children about the real world."
Jacquart added: "The breast operations are just one part of the game and we are not encouraging young girls to have them, just reflecting real life."