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Online film rentals come together

Amazon’s moving out of online film rentals, handing over its UK customers to market-leader Lovefilm in exchange for roughly a 33% stake in the company. The combined business will have almost a million customers in the UK, Germany and Scandinavia.

We’ve had a mixed experience with online DVD rental. Of course, it removes yet another reason to ever leave the house or put on shoes, but there might also be a downside.

Aside from the threat to local video shops, there’s the constant danger of the “improving film error” – adding a five-hour Peruvian surrealist masterpiece to your list in the honest belief that you should watch it, only to find you have to slog through it before they’ll send you Legally Blonde…

(Image: from Jeff Sanquist’s flickr stream)

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