Obama brings campaign to Xbox and Playstation

Barack Obama's campaign for the US presidential election has been characterised by its innovative use of the new technology and looks set to continue with the news that the Illinois Senator is canvassing in games on both the Xbox 360 and Sony PlayStation.

Obama's face appears on billboards in the popular racing game Burnout Paradise. While Barack campaigners have embraced Facebook and YouTube to good effect, it's the first time that a politician has advertised in a video game.

Over one in three Americans owns a games console and with the margins between Obama and McCain so slight, the Democrat's advertising campaign to gamers could have a real impact on the result of next month's election.

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