The latest adorable video to go viral isn’t about the newest concept phone, or a peek at nanotechnology or an exploding iPod.

It’s a book.

A pop-up book.

To be precise, an ABC book.

Not, however, like the ones you had when you were little. A is not for Apple. B is not for ball. A is for Art and B is for Beautiful.

Take a look at the ABC 3D. Each letter of the alphabet is gorgeously crafted in pop-up form and mesmerisingly demonstrated on YouTube.

The book will be released in October, and is available for pre-order on Amazon.

We’ll be snapping one up. Yes, it’s entirely unnecessary. After all, we’ve read it already. But we figure it’s the kind of book you read over and over again.

(Image: from *davierae*’s flickr stream)