Microsoft's viral as leaves us confused

We’ve seen some weird viral ads in our time, but this one has to be one of the oddest. Microsoft, who are clearly trying to drum up some cool points for the launch of the Windows Phone 7. How they’re going about it doesn’t strike us as being much of a strategy: just about everyone who’s interested in smartphones knows that it’s coming out soon, so what is the point of having some apparently famous Old Spice Guy make the cheesy video below?

Microsoft are apparently using him to whore out their new piece of technology to the Australian market. Apparently our boy (whose name is Isaiah Mustafa) is going to send tose Aussies crazy with his rippling muscles. Good luck with that.

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