Like it or lump it

Apple's relationship with the music industry is, shall we say, complicated. iTunes was the first legal download store to stem the hemorrhaging of customers to illegal sites, which is good for record companies. But its we-sell-songs-not-albums model helped kill the album, its each-song-costs-the-same approach reduces sales of older material, and generally Apple acts like it runs the world and that annoys people.

So this latest Apple missive might not go down that well. Apple has decided that the 30-second previews of songs it offers for free will increase in length to 90 seconds.

That might be a good thing for all concerned; Apple reckon 'We believe that giving potential customers more time to listen to your music will lead to more purchases,' they say. But if a record company disagrees? Well, that's where Apple's email to record co's gets a bit unintentionally hilarious.

'All you have to do is continue making your content available on the iTunes store,' Apple says. This 'will confirm your acceptance' of the new agreement. By ignoring Apple's email and not doing anything, the recipient not only agrees to Apple's new terms, but they also 'represent that' they 'have the authority' to agree to the new scheme.

This is how you become the world's most valuable tech company. See?

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