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Jungle fever

Amazon has plans to release a tablet style computer in time for Christmas which experts believe will seriously test Apple's market dominance.

Following the success of its handheld ereader the Kindle, many analysts believe that the firm is keen to capitalise and push into the highly competitive world of tablet computers.

Sarah Rotman at Forrester, said that if Amazon manages to set the price below $300 (£185) and launch it by October, 'we see Amazon selling 3m to 5m tablets' by the end of the year. Something that, she believes, will 'completely disrupt the status quo.'

So, stick that in your pipe Apple. However, the technology giant has its sights set on launching a new iCloud service, which allows users to download and stream music wirelessly to iPhones and iPads.

Sounds a bit like Amazon's 'music locker' service, released in the US earlier this year. While the idea of Amazon taking on the mighty Apple does appear to be a bit David vs Goliath-esque, Apple post-Jobs will need to keep on its toes. Rotman added that 'even though Amazon taking on Apple is a bit like David taking on Goliath – compare the market capitalisation, profits and cash position of the two companies – Amazon's willingness to sell hardware at a loss, combined with the strength of its brand ... makes it the only credible iPad competitor in the market.'

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