A new ruling from the Internet Corporation for Assigned Names and Numbers (Icann) could see domain names such as .sport, .business and .city soon appear on the internet. There are currently approximately 200 Top-level domain (TLDs) names which include .com, .net and .org.
The decision by Icann will mean that companies and groups will be able to apply to have any combination of letters or names registered as a domain name. It is likely that many companies will register their company name as a TLD, e.g. .google or .amazon.
The Guardian, however, highlights the fact that the new TLDs could lead to more cybersquatting, with web fraudsters posing as banks or legitimate organisations. But the application for one of the new TLDs will cost £50,000 according to Sky and will also have to be approved by Icann.