It’s 1999 all over again! Monday saw the launch of a new website (we’re not calling it a company yet) by the founders of Lastminute.com, Brent Hoberman and Martha Lane Fox. Mydeco is a home decorating site that includes room planning feature, community pages and products from over 500 retailers.
In a revealing insight into how great business brains work, Hoberman has been quoted pretty much everywhere as saying: "We sold Lastminute and I bought a house but found interior design very frustrating. So [Mydeco] was born of consumer frustration." Easy, isn’t it?
(Image: from avlxyz’s flickr stream)