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Home decoration at the last minute

It’s 1999 all over again! Monday saw the launch of a new website (we’re not calling it a company yet) by the founders of Lastminute.com, Brent Hoberman and Martha Lane Fox. Mydeco is a home decorating site that includes room planning feature, community pages and products from over 500 retailers.

In a revealing insight into how great business brains work, Hoberman has been quoted pretty much everywhere as saying: "We sold Lastminute and I bought a house but found interior design very frustrating. So [Mydeco] was born of consumer frustration." Easy, isn’t it?

(Image: from avlxyz’s flickr stream)

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