The cold war ended twenty years ago, but still, with anthrax and an Iranian nuclear bomb and everything, people still need protection, maybe.
That, at least, must be the thinking behind this latest innovation in bizarro-gadget-world. Yes, it's the gas mask bra! Stuck outside when Uncle Sam decides to unleash some shock 'n' awe? Just unhook your brassiere and put the left boob over your mouth.
Rumours that there's a gas jock strap coming out for men are so far unconfirmed.