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Google's tentacles extend

Google have launched a couple of things today, and on a normal day Visual Search and Chrome Extensions would definitely be making headlines for hit hungry tech news sites, but today the most interesting thing they’ve rolled out is personalised searches for everyone who uses their search engine, which do exactly what you’d imagine them to. That’s personalise and tailor searches to the user, by the way.

How it works is like this: in the past Google would give personalised results to those who were signed into to their Google accounts, but now using an invisible cookie that stays on your computer for 180 days Google will track your searching and offer both targeted advertising (er, grrreat) and tweaked search results based on how you’ve been using the search engine previously. Check out the video below.

Remember what we said about Google’s tentacles coming into your homes and eventually your brain? This is it.

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