Google minus

Is Google+ the biggest social networking phenomenon ever - or a Wave-style flop? OK, OK, it's probably somewhere inbetween the two - but let's try and get a sense of where it sits along the spectrum from 'success' to 'failure'. Is it the iPad or the TouchPad? VHS or Betamax?

It sure got off to a good start. Google's social network picked up a whopping 25 million registered users in its first month after it was launched as a 'field trial' (read: private beta) in June. But when a service has been trailed and hyped for as long as Google+, it's always going to attract a bunch of

sign-ups. The question is: do these people go on to actually use the thing?

And the latest evidence suggests: maybe not. A site called 89n.com has done a little bit of number crunching and concluded that the number of posts each user actually puts on the service has gone down significantly in recent weeks. As they say: 'Our data indicates that the average number of public Google+ posts per day has decreased from 0.68 public posts per day between 19 July 2011 and 19 August 2011 to 0.40 public posts per day between 19 August 2011 and 14 September 2011.'

Now, as TechRadar points out, these figures need to be taken with a pinch o'salt. 'The site reached these figures by tallying post counts from the 7,000+ users who've used the MessageFilter tool to link their Twitter accounts to ensure tweets are duplicated on Google+.' But it definitely seems that Google+ has a content problem - all the notifications we get from the service are of people adding us, but there's very rarely much actual new content, at least apart from the usual power-posters like Robert Scoble.

What do you reckon, readers? Has Google+ become a big part of your life?

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