Excite

Google launches TV ad campaign

Internet giant Google has launched its first ever television ad campaign on a number of networks in the US. The internet giant has undertaken the ad campaign to raise the profile of its Chrome web browser.

Google has boasted in the past about becoming a household name based primarily on word of mouth, but the company is hoping that the TV campaign will boost Chrome. The browser launched last September but has failed to challenge either Microsoft's Internet Explorer or Mozilla's Firefox.

Internet Explorer is still the world's most popular web browser enjoying a market share of over 66 per cent while Firefox is on 22 per cent. In contrast, Chrome has only managed to attract 1.4 per cent of internet users since its launch. Check out the advert below.

United Kingdom - Excite Network Copyright ©1995 - 2017