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Google introduces targeted advertising

Google has introduced targeted advertising across all of its networks including YouTube. The move means that adverts which appear on the web giant's sites will be tailored according to a user's browsing habits.

The targeted advertising programme is based on the temporary ID given to each user when they browse the net, but Google won't be taking note of cookies for websites considered sensitive by the EU such as those dealing with money, politics, religion, and pornography.

Google estimates that its new advertising strategy will be seen by around 80% of the world's internet users including a whopping 32 million people in the UK. The strategy raises a number of privacy issues that were highlighted by the Phorm debate, but according to Google, users have the possibility to opt-out of the service.

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