Galaxy Round curved screen smartphone: will it win market?

Imagine a handset that curves from side to side, allowing you the perfect grip. Well, you don’t have to imagine any more. Samsung Electronics has unveiled the world’s first curved screen smartphone called Galaxy Round, which is a variant of the Galaxy Note. The Galaxy Round features a flexible 5.7-inch high definition AMOLED display that Samsung promises will make the device more comfortable to hold.

Showing off the curves

The Galaxy Round’s 5.7-inch (14.4cm) Super AMOLED display has a distinctive, horizontal curve that is quite appealing to the eye. Samsung said the sleek, curvy design allows for not only visual appeal, but also a more comfortable grip than other flat-screen models on the market. Weighing just 154 grams and with a 7.9mm-thick case, the Galaxy Round is lighter than the Galaxy Note 3.

Notable Galaxy Round features include a tilt function dubbed the "roll effect," which allows users to check information such as missed calls, battery life and time even when the home screen is off. Other features include something called the “Gravity Effect,” which creates visual interaction with the screen when the phone is tilted.

Nam Dae-jong, analyst with Korea-based Hana Daetoo Securities Co., Ltd, had this to say of the smartphone:

"It's a step forward for having unbreakable gadgets and flexible devices eventually. But for now, the new phone is more of a symbolic product.

"It is Samsung's attempt to gauge consumer appetite for curved phones although its lack of other eye-catching features means it is unlikely to be a hit. I don't think it'll be massively compelling enough for gadget buyers."

The Galaxy Round will initially only be available in Samsung's home territory of South Korea and no decision has been made about releasing it in other markets. It has a price tag of 1.089 million won (£632).

Looking in to the future

Curved displays present the new frontier for smart gadget innovations. Samsung had good reason to launch the Galaxy Round sooner rather than later because its cross-town rival LG Electronics is planning to announce its own vertically curved OLED display smartphone in the first week of November 2013. You can expect Apple is not too far behind with its own smart curved display device, as well.

If you are excited about this curved display concept for smart devices, it’ll be interesting to see how the innovation wars between these giant manufacturers plays out.

Do you think the curved display concept will win market?

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