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First iPad telly advert...

It might only be an oblong box that glows in the dark, but thanks to some expensive marketing and PR spin everyone wants to get their hands on an iPad.

The iPad isn’t released in the UK until April but to help keep the all important momentum going, the very first iPad advert made its debut during the Academy Awards. The sleek 30 second ad shows a pair of hands flicking through the functions including photos, calendar, email and the internet. We also get a glimpse at what the latest Star Trek movie will look like on the desired object’s 10 inch screen, soundtracked to The Blue Van’s 2008 tune ‘There Goes My Love’.

The iPad is expected to cost £389 for the 16GB Wi-Fi only model. Watch the advert here...

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