Facebook has apologised to its users for including a feature that collected data about their shopping preferences elsewhere on the web. The technology, called Beacon, gave free adverts to online retailers in exchange for information about users’ online buying habits that could then be published in their news feed.
It was seen as a way of making real, proper money from social networking, which is by no means an easy thing to do – but what really angered users was the fact that Beacon was turned on by default, without requiring explicit permission.
The company caved last week and made the feature opt-in, and now CEO Mark Zuckerberg has made a proper, grovelling apology. In a blog post yesterday, he wrote:
“We've made a lot of mistakes building this feature, but we've made even more with how we've handled them. We simply did a bad job with this release, and I apologise for it."
Poor thing. Shall we all go and poke him to show we still love the ‘book?
(Image: from chefranden's flickr stream)