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E3 2008 gets underway in Los Angeles

The E3 conference, the annual trade show for the computer and video games industry, gets underway in Los Angeles this week and the focus will be on the social gaming market. Both Microsoft and Sony are expected to try and emulate the success of social gaming on the Nintendo Wii.

The Nintendo Wii has outsold its rivals the Xbox 360 and the PS3 thanks to the family-orientated and lifestyle products which appeal to a wider demographic of casual gamers. Microsoft and Sony have been left to play catch up and are reported to announce new marketing strategies in the war of the consoles.

According to the BBC, Microsoft is set to cut the price of the 20GB Xbox to £150, to challenge the less expensive Wii, while a 60GB Xbox will be released in autumn with greater emphasis on social gaming.

Sony, meanwhile, is set to unveil the new titles Resistance 2, Killzone 2 and LittleBigPlanet as well as giving a sneak preview of Home, its online virtual world. So it looks as if E3 2008 is going to full of surprises.

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