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Candy Crush Saga developers now own the word 'candy'

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Videogame maker King.com Limited, creator of the Candy Crush Saga has trademarked the word "candy" to protect their hugely popular game from persistent intellectual property infringement.

The company obtained the trademark from the European Union and the US Patent and Trademark Office(USPTO), and they now own the intellectual property for the word in with regards to style, font, size or color and the trademark will apply not only to games and software, but also to areas such as clothing and footwear.

Candy Crush Saga was the most free downloaded game for iPhones and iPads in 2013, with more than 500 million downloads since its launch in 2012 and it was the top revenue grossing app last year.

It's estimated that it generates a little less than $1 million a day in revenue, and King claims users play more than 30 billion games per month.

"We have trademarked the word 'candy' in the EU, as our IP is constantly being infringed and we have to enforce our rights and to protect our players from confusion,” King spokesman Martin Bunge-Meyer said. “We don't enforce against all uses of 'candy' - some are legitimate and of course, we would not ask app developers who use the term legitimately to stop doing so.”

"The particular App in this instance was called 'Candy Casino Slots - Jewels Craze Connect: Big Blast Mania Land', but its icon in the App Store just says 'Candy Slots', focusing heavily on our trademark. As well as infringing our and other developer's IP, use of keywords like this as an app name is also a clear breach of Apple's terms of use.

"We believe this app name was a calculated attempt to use other companies' IP to enhance its own games, through means such as search rankings."

Gaming blog Gamezebo says that King Limited has already started asking other developers to remove the word candy in their titles and apparently developers are also receiving emails from Apple asking them to remove their apps from the App Store.

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