Boormans brand bonfire went up in smoke

You may remember a while back when WebTwitcher told you about Neil Boorman's Bonfire of the Brands. Well, it's happened and he's just posted the video of the results on YouTube. Worth a look if you're interested in seeing the outcome of this build up

For those unaware of the story, the promotions-guru slowly built up a bonfire of all his branded possessions and burnt them this weekend in an attempt to renounce the burden of being too cool.


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