The best Superbowl ads ever
The Super Bowl is an important event watched by millions of Americans and viewers all over the world. It is the final game for the NFL season which ends in summer. For an event of this magnitude, ads play a focal role. Air time for commercial spots on TV is so expensive during this period of the year. As such, these ads have become part of the game's tradition with viewers looking forward to half-time breaks to see the commercials. We take a look at the best Superbowl ads ever, a short list of commercials that people are still talking about today.
The most talked about
Reebok’s commercial of Terry Tate, Office Linebacker was first aired in 2003 for the Super Bowl. It starred Lester Speight as an American football linebacker who “gives out the pain” to those who disobey office rules and policies. It appealed to a lot of viewers because people can relate to the office concept and the scenes are hilarious. Famous quotes include, "Cu'z when its game time, it's pain time! “, “You kill the jo, you make some mo," and so on. It was at best funny and humorous depicting “Terrible” Terry Tate tackling office workers who took extended coffee breaks or chatted unnecessarily with co-workers.
- Best of all time
Viewers and experts concur that Apple's “1984” is one of the best Superbowl ads ever. The spot was aired only once on national television in 22 January 1984. The scene opens with a young lady wearing orange shorts and a white tank top featuring the Apple logo running towards a room filled with people standing in front of a giant screen. Clutched in her hand is a sledgehammer. She was being chased by the police. Everyone in the room is in shock when she swings the hammer right across the screen (Big Brother) and breaks it. The commercial ended with the following voice over, "On January 24 Apple computer will introduce Macintosh and you’ll see why 1984 won’t be like '1984'." The one-minute ad directed by Ridley Scott was ingenuous for it announced the arrival of Macintosh personal computers without using funny scenes, lovable animals or flashy graphics. It was more symbolic in nature.
Definitely another commercial spot which captured the heart of viewers is “Mean Joe Greene” for Coca-Coca. It featured Pittsburgh Steeler, Joe Greene, limping back from the pits. He was asked by a young boy if he is okay. The fan offers his bottle of Coca-Cola which Joe refused. He did take it after second thoughts and when he finished the bottle, he threw his jersey at the young boy. The ad showed a soft side of the footballer's character.
For 2013, Budweiser’s "Brotherhood" is considered one of the best Superbowl ads ever. It tells the story of a horse trainer who raised a Clydesdale as a young foal. Both were reunited later on. The use of animals in this commercial was quite effective as it appealed to the human nature. Others worth mentioning are Coca-Cola's "Security Camera" and Jeep's "Whole Again". At a cost of $8 million a minute to air a spot, Super Bowl ads are as entertaining as the game itself.