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Ask Jeeves

Ask have relaunched their former mascot Jeeves in an attempt to boost their flagging search engine and you will soon see his irritating mug back on your screens asking you to ask him what you need to know. Chances are we'd just ask why don't we go to Google instead, but there you go.

'I popped out three years ago to travel the world in a quest for knowledge, and I've returned to Blighty armed with answers,' said Jeeves, apparently. 'During my sojourn, research showed the public wanted me back, which I found jolly touching.'

Three years ago an Ask executive told the Guardian that 'the internet has moved on and the consumer have moved on... they don't understand the relevance of him any more: it's time to move the brand on too.' looks like they're moving backwards.

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