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Apple sue Amazon over App Store name

Apple has sued Amazon.com after the online shop used ‘App Store’ trademark for a mobile-software developer program. They’re accusing the internet behemoth of copyright infringement and of unfair competition, and are seeking unspecified damages.

This is not the first time that Apple has decided to take on companies that they feel are cashing in on their invention: the company are very protective of the ‘App Store’ identity and are already in a bust up with Microsoft over the rights to the name: they want the US Patent and Trademark Office to reject Apple’s application for the name, as they feel it is generic.

‘Amazon has begun improperly using Apple's App Store mark in connection with Amazon's mobile-software developer program,’ said Apple to Bloomberg. ‘Amazon has unlawfully used the App Store mark to solicit software developers throughout the United States. We've asked Amazon not to copy the App Store name because it will confuse and mislead customers.’ It appears Apple might be in for a long battle with this one.

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