Apple have had an ad for the iPhone 3G banned by the Advertising Standards Authority (ASA) because it exaggerated the phone's operating speed.
The ad refers to the new iPhone 3G as "really fast" and loading up web pages in less than a second leading to a number of complaints by customers. Apple said that the speeds shown in the advert were "relative rather than absolute in nature".
But the advertising watchdog concluded that the advert was misleading. It's not the first time that Apple has been in trouble with the ASA. Back in September they had another ad banned which featured someone browsing Flash or Java applications on the iPhone which are not supported on the handset.