And we have touchdown: the iPhone will land...
O2 will be the exclusive network provider - which has rattled the cages of some tech heads, as O2 is not great on the old 3G coverage side. This means the iPhone launched in the UK won't be an upgraded version of its US counterpart.
So here are the details (to be confirmed), hot off the press as they are announced at the conference via Twitter:
Launch date: 9th November - an 8GB version will be available.
Don't forget to watch WillItBlend to find out whether the iPhone can indeed be smoothied.