Why is the Nikon digital camera so popular?

Nikon has been a prestigious name in photography circles for years. The quality of their lenses in particular made them the choice of professionals. They have brought their expertise into the mass market with their affordable and easy to use Nikon digital camera range.

As an entry level digital camera, the Nikon Coolpix L23 is a smart choice. It takes 10 megapixels resolution pictures and has a 5x zoom and wide angle capacity. One neat touch is the automatic detector that fires off a shot when the subject smiles. Don't ask us how it does that. The only downside is that it runs off 2 AA batteries rather than the rechargeable kind. Dixons (dixons.co.uk) has them at £54.99.

For ultra-portability, it difficult to find a digital camera lighter than the Nikon Coolpix S3000. It's just 19mm wide, with understandably few frills. It still captures impressive 12 megapixel images, and is the ideal choice for the technophobe who never uses any of a digital camera's advanced features. A J Electronics (ajelectronics.co.uk) has these at £89.

For would-be paparazzi who like a strong zoom facility, the Nikon Coolpix P500 offers professional quality 36x zoom in addition to extra wide angle capabilities. It handles close-ups very effectively too, focusing from just 1cm away from your subject. The camera can also capture high resolution, High Definition video. Pixmania.com has these at £269.

For those who are looking for something a little different from their Nikon digital camera, the Coolpix S1100PJ has a built in projector that means you can beam your photos on to a wall or a screen. This trick could make you the hit (or the bane) of the party. The 3 inch LCD screen also has touch control capabilities, and other features include High Definition video, image stabilisation to eliminate that hand-shake, and a wide angle 5 x zoom lens. Purely Gadgets (purelygadgets.co.uk) has these at £235.99.

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